The New York Yankees might be the underdogs in 2013but their fans are still rank as the most loyal of all.
Brand Keys released its 21st annual Sports Fan Loyalty Index this week, and Bronx Bombers fans jumped to the top spot after coming in second to the Phillies in 2012.
The Top five teams in the 2013 Sports Fan Loyalty Index for Major League baseball are:
1. New York Yankees
4. St. Louis Cardinals
The Yankees and Phillies swapped rankings this year from 2012.
The bottom five, or Cellar Dwellers are:
30. Houston Astros
27. Seattle Mariners
26. New York Mets
ABOUT THE INDEX:
The Sports Fan Loyalty Index is released four times per year – one each for Major League Baseball, the NBA, the NHL, and the NFL.
The Sports Fan Loyalty Index looks at the following engagement metrics: pure entertainment value (winning and losing); authenticity (how do they play together as a team); fan bonding (is there someone on the team that becomes the emotional center, such as Derek Jeter on the Yankees); and history and tradition (watching games with family, wearing the hats).