Lebron, Lebron, Lebron….find me anyone who isn’t sick of hearing that name. ESPN was almost unwatchable because plugging “The Decision” starring Lebron James was on 24/7. Lebron is no Michael Jordan, Derek Jeter or Kobe Bryant professionally. He may never be considering he nicknamed himself ‘King James’ in high school. Lebron, the brand was something [...]
Overall the world of sports has taken the biggest hit over the past 10 years. All the achievements and milestones get tarnished. Headlines, full of scandals, players disregarding the status of being role-models, and the once respected title of professional athlete has taken a fall. Could the problem be the super-sized contracts used to attract [...]
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